Tue. Oct 22nd, 2019

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Essentiale® Celebrates World Liver Day with “The Silent Hero in You” Campaign 

3 min read


This is something you probably want to know more. In conjunction with World Liver Day 2019, Essentiale®, the world’s leading No.1* liver care brand is launching an awareness campaign themed “The Silent Hero in You”. Do you know that our liver is the second largest organ in our body, yet its importance is often overlooked. The campaign aims to highlight the importance of liver health while urging consumers to take care of their silent superhero, the liver, which silently performs over 500 functions every day, so they can lead a life full of vigor and vitality.

Do you know that 1 out of 5 suburban Malaysians suffering from fatty liver, the campaign aims to highlight the importance on liver health and urge Malaysians to make simple lifestyle changes.  

To be honest, we are one of the suburban Malaysians that is suffering from fatty liver and that is why we want everyone to know more about World Liver Day.

There is a common misconception that only those who consume alcohol, frequently have heavy meals or eat out often are more susceptible towards a declining liver health. Truth is, individuals who do not take proper care of their liver may also very well be open to the risk of Non-Alcoholic Fatty Liver Disease (NAFLD). NALFD is caused by the accumulation of fat in liver cells due to poor lifestylewho consume little or no alcohol. Research indicated 22.7% of Malaysian suburban population suffers from NAFLD. In other words, there is a high incidence of fatty liver in the country where 1 out of 5 Malaysians suffer from fatty liver.

Our lifestyle plays a lot in who we are today. On usual days, most Malaysians spent their days working on the desk sitting and our common food is not that healthy either. We consume many fatty food and sweet drinks in our daily diet. That contributes to fatty liver.

 “This World Liver Day, a day observed and celebrated globally on 19 April every year, Essentiale® is taking active measures to enlighten Malaysians on the daily lifestyle changes that can benefit their liver health,” said Helen Lee, Brand Lead, Sanofi Consumer Healthcare.

 “The campaign will see Essentiale® rolling out various social content such as YouTube videos and Facebook animations on simple exercise routines and lifestyle tips that people can follow and adapt to ensure optimum liver health can be achieved. Essentiale® will also be collaborating with Celebrity Fitness to host activities and promotions in the month of April to encourage healthy living” she added.   

Essentiale® is clinically proven for fatty liver and contains purified Essential Phospholipids (EPLs) that help repair, regenerate and protect liver1.

Essentiale® is made up of 76% essential phospholipids that highly purified from soybean6 to strengthen the hepatocyte membrane for improved metabolic processes6, which helps to repair cells and restores the liver’s vital function with just 2 capsules orally 3 times a day.1,7,8.  In addition, it is proven that symptoms relating to NAFLD is reduced with Essential Phospolipid.9

Essentiale® is available at pharmacies and personal care stores in Malaysia with a recommended retail price of RM76.13 (50 Capsules, including SST).

Do seek further advice from your local health care professional before consuming Essentiale®. To learn more about Essentiale and to keep up to date on latest happenings, follow Essentiale Malaysia on Facebook at (https://www.facebook.com/EssentialeMY/)

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