January 27, 2023

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Chinese Tourists Traveling to Malaysia for Chinese New Year 2023 increased by 584%

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Chinese Tourists Traveling to Malaysia for Chinese New Year 2023 increased by 584%

Hello 2023, Chinese tourists are traveling to Malaysia and the rest of the world after the opening of their borders earlier this month. Trip.com Group, the leading global travel service provider, has seen mainland Chinese demand for travel continue to surge in the run-up to the Lunar New Year holiday season. This comes after the decision last month by mainland China to officially abolish all quarantine restrictions for inbound visitors from 8 January. Chinese Tourists Traveling to Malaysia for Chinese New Year 2023 increased by 584% according to Trip.com.

Since the announcement on 26 December 2022, Trip.com Group has subsequently seen a huge increase in searches and the volume of travel bookings.

Flight bookings and destination search trends On Trip.com Group’s leading Chinese language travel service platform Ctrip, between 26 December 2022 and 5 January 2023, search interest for outbound flights from mainland China increased by 83% compared to the two-week period prior, with outbound flight bookings increasing by 59% over the same period.

Bookings show the most popular cross-border destinations include: Macau, Hong Kong, Taiwan, Thailand, Australia, Singapore, the United States, Malaysia, the United Kingdom, and Indonesia.

Lunar New Year Trends

With millions set to be on the move during the Lunar New Year holiday in China, also known as Spring Festival, which takes place from 21 – 27 January 2023 and the first major holiday following the liberalisation of border policies, outbound bookings for trips have grown significantly.

Analysis of Ctrip data shows overseas travel for the seven-day Lunar New Year holiday surged by 540% compared to last year’s Spring Festival; and the average cost of bookings was revealed to have risen by 32% year-on-year.

Ctrip data also shows airline bookings from mainland China to Hong Kong increased by 18 times compared with the previous year, following the announcement to ease restrictions. The number of airline bookings to Hong Kong has also increased by 36% month-on-month.

Similarly, the search popularity of Hong Kong on the platform was more than double that and increased by 85% month-on-month.

Taking a deeper look, the top ten most popular domestic destinations for the Spring festival are Shanghai, Beijing, Sanya, Guangzhou, Chengdu, Shenzhen, Kunming, Hangzhou, Chongqing and Haikou.

Southeast Asia Shines as Top Outbound Destination

As of January 12, 2023, in the run-up to the Lunar New Year holiday, overall travel bookings of mainland Chinese tourists to Southeast Asian countries increased by 1026% compared with the same period last year. The number of air ticket bookings from mainland China to Southeast Asia increased by 864% year-on-year, and the top 5 most popular destination countries for mainland Chinese tourists traveling to Southeast Asia during the Lunar New Year holiday are: Thailand, Singapore, Malaysia, Cambodia, and Indonesia.

According to Ctrip’s data, from December 27 to January 11, Thailand stands out as a top destination for Chinese tourists during the Spring Festival holiday on the platform. During the same period, inbound travel bookings from Thailand to mainland China increased by 101% year-on-year.

In addition to this, as of January 12, the number of mainland tourists traveling to Singapore for the Lunar New Year holiday increased by 499% year-on-year, Malaysia saw an increase of 584% year-on-year, with Cambodia and Indonesia each increasing by more than 10 times year-on-year.

I find this story quite interesting and thus I decided to share to everyone. If not mistaken there are daily flights of 10 flights from China to Malaysia daily and it is not surprising that there will be more of Chinese tourist to Malaysia during Chinese New Year. Believe it or not, Chinese Tourists Traveling to Malaysia for Chinese New Year 2023 increased by 584%.

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