November 29, 2023


Family Food Travel Website

Taiwan Expo in Malaysia 2022 is back at Sunway Velocity Mall

Hello Taiwan Expo in Malaysia! Taiwan Expo in Malaysia 2022 is back after a two-year hiatus and was officially unveiled today at Kuala Lumpur’s Sunway Velocity Mall. James C.F. Huang, Chairman of Taiwan External Trade Development Council (TAITRA), along with the special guests each donned a VR headset to enter the EXPOverse, specially created by HTC, to kick off this year’s event.

taiwan expo malaysia 2022

Guests of honour for the opening ceremony include Lee Guann Jyh, Deputy Director General of the Bureau of Foreign Trade, MOEA; Sharon Ho Swee Peng, President of Malaysian Friendship and Trade Centre, Taipei; Anne Hung, Representative of Taipei Economic and Cultural Office in Malaysia; Sharimahton Mat Saleh, Deputy Chief Executive Officer of Export Acceleration from Malaysia External Trade Development Corporation (MATRADE); as well as the representatives from 17 Malaysian chambers of commerce and industry.

official logo

James Huang made an unforgettable entrance as he rolled his way onto the stage on a scooter and highlighted the need to tackle the changing lifestyle in this post-pandemic world through innovation. In his speech, he emphasized that Malaysia and Taiwan have long enjoyed a solid relationship in many areas such as economics, trades, culture, and the arts, and the ties have only grown stronger over the years. Huang added that the changing trends have major impacts on all industries, from Industry 4.0 to telemedicine, and Taiwan Expo showcases many of the products at the forefront of the changing global landscape. This makes Taiwan Expo the perfect platform for Malaysian businesses looking to explore these business opportunities.

Taiwan Expo Metaverse Opening

This year’s Taiwan Expo in Malaysia is a hybrid exhibition that combines both online and offline elements. The physical exhibition is being held in Kuala Lumpur’s Sunway Velocity mall from the 2nd to 7th of August while the online exhibition is scheduled to run for a month from 2nd of August to 2nd of September.

taiwan expo 2022 malaysia

During the Taiwan Expo in Malaysia, I checked out a few interesting things and they are Charder, Expertgel, Body Charger and Advantech.

1. Charder

For Charder, I tried the Body Composition Analyzer. This is not the usual gym version but this is medical grade.

taiwan expo 2022 malaysia charder

The body composition analyser offers more insights and you can check it via the website which is something new to me.

Find out more:

2. Expertgel

For Expertgek, they offer Ultra-slim extremely hygroscopic deodorizing insole. Composite gel cyclinder insole for ultra comfort. Some of their key features include FSS+ Special material made by nano-level natural trace elements (selenium, zinc, iron, silicon, copper) embedded into the fabric. It contains various functions such as negative ions, far infrared rays, antibacterial, deodorization, and UV resistance. All function above has been proven by FDA, CE, and ISO.

taiwan expo 2022 malaysia expert jel

Find out more:

3. Body Charger

Body Charger Recumbent Linear Stepper is 2:1 Arm to Leg fitness and rehabilitation equipment, upper and lower limb total body workout. GB7007 is designed with a small ROM (range of motion) and swivel seat to increase functionality and accessibility that traditional exercise equipment doesn’t lend itself to, the small ROM on the joints in decreasing pain and restores knee function soon.

taiwan expo 2022 malaysia body charger

I tried the Body Charger Recumbent Linear Stepper and it is quite easy and fun to use. There are many games inside so you feel like playing games instead of working out.

Read more:

4. Advantech

StoreVue is an Advantech iCity Services (AiCS) platform that provides intelligent cloud-based solutions for the retail and hospitality industries.

taiwan expo 2022 malaysia advantech

This is a good simple solution for SME in Malaysia for cold storage cloud based solutions.

For more information, visit

Union of Taiwan Butterfly and Malaysian Wau Bulan

The opening ceremony also saw the unveiling of Taiwan Expo’s official logo, and this beautiful logo is inspired by a butterfly that represents Taiwan and Malaysia’s iconic Wau Bulan. The colourful soaring butterfly represents the strong Malaysia-Taiwan friendship as well as the limitless business opportunities through close cooperation. To commemorate the opening ceremony, the guests of honour were each presented with a limited-edition Taiwan Excellence commemorative coin and a Seven Culinary Treasure giftbox.

expo tour photo

Ms. Anne Hung said in her speech that the Malaysia-Taiwan trade has remained strong despite the pandemic, and the cordial relationship built over the decades has allowed both sides to achieve outstanding trade results. In 2021, bilateral trade volume increased by a whopping 26% to reach nearly 28 billion US dollars. Hung further commented that Taiwan is not only focused on promoting its high-quality industries but is also actively looking to boost bilateral flow of talents, investments, technology, tourism, culture, and education as outlined under the New Southbound Policy.

For Taiwan Expo in Kuala Lumpur 2022, the products were selected to align with the roadmap drawn up under the 12th Malaysian Plan. The expo is centred around 5 main themes – Industry 4.0 & Green EconomySmart MedicalSmart Agriculture, HalalTaiwan Lifestyles, as well as Talent, Tourism & Financial Services. Many of the products showcased are leaders in the global market, such as AROFLY LINK A1 cycling power meter, JoyCom’s NewEpi Plus Sterile Liquid Wound Dressing and etc. As testament to the popularity of the expo, there has been an influx of business enquiries before the expo even began.

Taiwan Expo has been held in Kuala Lumpur, Penang, as well as online since 2017. This year’s hybrid event in Kuala Lumpur is primarily an online event with the offline component serving to supplement the exhibition. Despite the long hiatus, the interest in the event and the quality of business opportunities have clearly not waned, and the exciting programs lined up were well received by visitors.

Cooking Up a Storm with Halal Ingredients

The Taiwanese Halal Food & Plant-based Meat Cooking Contest will be held at Kuala Lumpur’s Sunway Velocity Mall on the afternoon of the 6th of August. A total of 11 halal food products from 9 brands will be flown in from Taiwan for the competition. Five teams, each comprising of two students from Universiti Malaysia Kelantan’s (UMK) Faculty of Hospitality, Tourism and Wellness, will be competing in the event. International celebrity chef, Chef Mohd Johari Edrus (Chef Jo) will be serving as a judge for the competition

On the same day (Aug 6), renowned Malaysian cyclist Adiq Husainie Othman will be sharing his experience with AROFLY Power Meter, and the insight from the professional cyclists is going to be extremely helpful to cycling enthusiasts in understanding the product.

On 7th August, popular ICT influencer Ke En will be hosting the highly anticipated “One Ringgit Bid” event where many desirable products are on auction starting from one ringgit, including the MSI Modern 15 B12m 064 business laptop that retails for RM 3,599, Vago mini travel vacuum pump, MAKTAR ‘s Qubii Duo – Auto Backup Device, Acer Predator Aethon 300 Gaming Blue Switch Keyboard, Adata XPG Precog Gaming Headset, as well as the tiger tail lantern that went viral recently. Bidding starts from RM 1. Join the auction and you might just take home these attractive products at a killer price.

Taiwan Expo in Malaysia 2022 is supported by 17 business associations in Malaysia including the National Chamber of Commerce and Industry of Malaysia (NCCIM), Taiwan Chamber of Commerce & Industry in Malaysia (TIAM), SME Association of Malaysia (SMEAM), The Federation of Alumni Association Of Taiwan Universities, Malaysia (FAATUM), Malaysia-Taiwan Trade Federation Association (MTTFA), Malaysia Taiwan Economic Association (MTEA), Federation of Malaysian Manufacturers (FMM), The National Tech Association of Malaysia (PIKOM), Federation Of Malaysian Foundry and Engineering Industries Associations(FOMFEIA), The Federation of Engineering and Motor Parts Traders’ Association Malaysia (FEMPTAM), Malaysia Retail Chain Association (MRCA), Malaysian Association of Convention and Exhibition Organisers and Suppliers (MACEOS), Malaysian Gifts & Premium Association (MGPA), Persekutuan Pertubuhan Penjual Alatulis Dan Buku Malaysia (PPPABM), Persatuan Anggun Menawan Malaysia (PAMM), Federation Of Asian Beauty Industry Associations (FABIA), and Malaysian Green Business Association (MAGBA).

taiwan expo 2022 sunway velocity

The physical expo will run for 6 days at Sunway Velocity Mall, and admission is free. Taiwan Expo welcomes friends from all across Malaysia to join the expo to experience Taiwan’s outstanding products and explore business opportunities.

For more information, please visit the official Facebook page: or visit the website:

Leave a Reply

Your email address will not be published. Required fields are marked *

Copyright © All rights reserved. | Newsphere by AF themes.