Who Sets the New Paradigm for 100-Inch TVs in Malaysia?
Who Sets the New Paradigm for 100-Inch TVs in Malaysia?
1. Hisense is the top choice for global consumers buying large-screen TVs
The impressive performance of Hisense’s 100-inch TVs in the Malaysian market is by no means an isolated case.
According to data from research firm Omdia, Hisense-branded TVs recorded a total shipment of 29.14 million units in 2024, securing a 14% share of the global market—ranking second globally and first among Chinese brands. Hisense has maintained the second place globally in TV shipments for three consecutive years and is the only brand with seven consecutive years of growth. In the ultra-large TV segment (98 inches+ and 100 inches+), Hisense accounted for 30.3% and 58.8% of global shipments respectively, ranking No. 1 in the world.
One out of every two 100-inch TVs sold globally is made by Hisense—a testament to the brand’s confidence and capability in leading the large-screen TV category. From the perspective of the Malaysian market, while the adoption of high-end large-screen TVs lags behind China and other mature markets by about 1–2 years, the consumer trends remain in sync with global developments.
A home appliance distributor in Malaysia noted that the most popular TV sizes sold in Malaysia in 2024 were between 55 and 65 inches. In comparison, the mainstream size in the Chinese market during the same period was 75 inches, which led all size categories with a 24.1% market share—an increase of 4.2 percentage points compared to 2023. Sales of 85-inch TVs also rose significantly, with their market share growing by 4.8 percentage points year-on-year, reaching 11.2% of total annual sales. Sales of 100-inch TVs grew 2.8 times year-on-year, with Hisense consistently ranking first in this category.
For Malaysian consumers, choosing Hisense for large-screen or 100-inch TVs is undoubtedly the right decision. From this perspective, Hisense’s large-screen TV business in Malaysia is poised to enter a phase of accelerated growth and market release.
2. Hisense is synonymous with high-end large-screen TVs—a shared understanding among consumers
As the first brand to launch a 100-inch Mini LED TV in Malaysia, Hisense has seen steady growth in its large-screen TV sales since entering the market in May last year.
On one hand, this success comes from accurately anticipating consumer demand for ultra-large screens and superior picture quality. On the other, Hisense has captured the trend of large-screen TVs becoming the center of home entertainment, with scenario-based immersive experiences driving the popularity of 100-inch TVs.
From a trend perspective, as consumer expectations continue to rise, Malaysian households are placing greater emphasis on the living room entertainment experience. TV sizes are shifting upward, with demand moving from 85-inch to 98-inch and even 100-inch models. These ultra-large screens not only deliver a more immersive viewing experience but are also becoming the core of home audio-visual entertainment.
Hisense, having firmly established itself as the global leader in the 100-inch TV segment, offers the strongest endorsement for consumers choosing Hisense large-screen TVs.
In terms of channels, Hisense has successfully imprinted the association of “ultra-large screen = premium experience = Hisense TV” into the minds of consumers through a combination of online and offline strategies and localized marketing. As a result, choosing Hisense for high-end large-screen TVs has become a common choice among many consumers.
3. Outstanding User Experience
Take the 100-inch Hisense QLED Q7N, currently available in Malaysia, as an example. This high-end TV features Quantum Dot Color Technology and 256 full-array local dimming zones, offering a truly exceptional viewing experience in several key aspects:
1. Richer and more vivid colors.
The Hisense Q7N delivers deep blacks and brilliant highlights without being overly harsh on the eyes. It captures finer details, with a wider color gamut that brings more lifelike and vibrant visuals to the screen.
2. Comfortable viewing under various lighting conditions.
Thanks to its high brightness, the Q7N provides an excellent viewing experience even in daylight or complex lighting environments. It effectively reduces the impact of ambient light, resulting in a more comfortable experience for the eyes.
3. Superior motion handling with high refresh rate.
The TV features a 144Hz refresh rate, one of the highest specs among products in the same price range. This means smoother visuals and less motion blur when watching fast-moving scenes or playing games, delivering a natural and fluid experience.
4. Immersive audio performance.
Equipped with a built-in subwoofer and supporting Dolby Atmos, the Q7N enhances sound performance across the spectrum. High tones are crisp and clear, while the bass is deep and powerful. Whether you’re listening to music or watching a movie, the surround sound effect is remarkably immersive.
4. Sports Marketing as a Key to Attracting Young Consumers
In recent years, Hisense has leveraged sports marketing, including sponsorships of the UEFA European Championship and the FIFA World Cup, to build stronger connections with younger audiences. These initiatives have significantly boosted Hisense’s brand influence and led to a steady expansion of its market share.
In March 2025, Hisense became the first global official partner of the 2025 FIFA Club World Cup, once again igniting excitement among football fans. This partnership is expected to have a strong impact on Hisense’s brand traction in Malaysia and the broader ASEAN region.
In the Malaysian market, sports marketing has reinforced the message that “Hisense large-screen TVs are the best way to watch football,” a belief that has taken root among many local consumers.
The success of Hisense’s 100-inch TVs in Malaysia is not just a product victory, but a reflection of China’s transformation from manufacturing strength to global tech branding. Powered by the triple engine of deep technological innovation, user insight, and localized operations, Hisense is reshaping the rules of competition in the global large-screen TV industry.
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