March 4, 2024


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ESPNEWS Media Launch at 7ateNine, Kuala Lumpur

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ESPNEWS Media Launch at 7ateNine, Kuala Lumpur

I just attended the launching of ESPNEWS channel at 7ateNine, Kuala Lumpur. ESPN STAR Sports, Asia’s top sports content provider, has announced the launch of ESPNEWS, the first 24/7 sports news channel specially dedicated to Asian sports fans, on Astro’s channel 818.

Adam Zecha, Executive Vice President, Head of Sales, ESPN STAR Sports (in white) and CK Lee, Vice President, Sports Business, Content Management Group, Astro launch the brand new ESPNEWS channel together at a media conference in Kuala Lumpur.

Consisting of highlights, scores, updates and comprehensive sports information, ESPNEWS will feed the Malaysian sports fans’ insatiable appetite for real-time sports news and action from their favorite sports.  The new channel will deliver content from local, regional and international sporting events in a viewer-friendly format. Whether it’s scores from overnight European football matches or results from sports events that take place around the world from different time zones, ESPNEWS will keep fans up-to-date with the latest at anytime of the day.

The channel’s layout  features four main data streams – a ‘video window’ carrying all the exciting sports action and highlights; a ‘bottom line’ graphic streaming results and upcoming fixtures, a ‘top line’ graphic which provides a continuous update of news, and the ‘sideline’ graphic which will provide the latest standings, rankings and statistics  from the top professional leagues around the world.

Said Mr Adam Zecha, Executive Vice President, Head of Sales, ESPN STAR Sports, “As Asia’s leading sports content provider, it continues to be our endeavour to satiate the needs of sports fans with innovative and customized offerings, and the launch of ESPNEWS, the first 24/7 sports news channel dedicated to Asian sports fans, is one such defining moment for us and we are delighted to share this with our long time partner, Astro.”

Nice Picture: Thank you for this lovely picture!

Currently launched with an English voice-over, ESPNEWS will also be available in Bahasa Malaysia at a later date.

ESPNEWS is a new channel available to Astro Sports Pack customers at no additional costs.

ESPNEWS is already available in Myanmar, the Philippines, Cambodia, Vietnam and Singapore. It will be rolled out across other markets in the region in the coming months.

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