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Samsung Introduces GALAXY Alpha, the evolution of the GALAXY Design

5 min read

Samsung Introduces GALAXY Alpha, the evolution of the GALAXY Design

The latest addition to Samsung’s GALAXY smartphone line, the GALAXY Alpha features a sophisticated design in a carefully constructed compact body with a metal frame and a solid finish, while still maintaining the flagship GALAXY experience. Elegant and practical, the GALAXY Alpha is the optimal convergence of style and cutting-edge technology.


“The GALAXY Alpha was built and designed based on the specific desires of the consumer market,” said Lee Dong Yong, President of Samsung Malaysia Electronics. “With an entirely new appearance, the GALAXY Alpha focuses on both beauty and functionality combining a stunning metal frame and a slim, light weight design with the same powerful hardware and features users expect from a flagship GALAXY mobile device.”

The Samsung GALAXY Alpha launch event also introduced Samsung’s α-listers. The GALAXY Alpha empowers consumers to express their unique style and status as Alia Bastamam, Karena Teo, Lawrence Wong and Wak Doyok will be leading the way in this new technological chapter of having “stylephones”. These four personalities are the perfect embodiments of style and substance in each of their fields, whether as a fashion designer, actor, actress and model or as a fashion icon.

These four personalities will be featured in the upcoming promotional materials and marketing communications initiatives including below the line advertising, social media updates as well as event appearances.

Setting a New Standard for Samsung GALAXY Design

Concentrating on elegant aesthetics and compact construction, Samsung has taken a fresh approach to design with the GALAXY Alpha. Created to help consumers express their unique style without sacrificing functionality, the refined GALAXY Alpha features a sophisticated design with a metal frame, elegantly curved corners and a tactile soft back cover. In addition, it is visually balanced, with the perfect contrast of both a calming, soft matte finish and an eye-catching reflection from the metal frame. At 6.7mm thin, the GALAXY Alpha is also one of the slimmest GALAXY devices ever and its uniquely compact construction and light weight provides consumers with maximum in-hand grip and control.

Powerful Samsung GALAXY Experience 

Despite its slim and light design, the GALAXY Alpha provides users with the same powerful hardware and features users expect from a flagship GALAXY mobile device. The device is equipped with a brilliant 4.7-inch HD Super AMOLED display as well as an advanced camera and real time HDR for an unrivalled viewing and photo experience. The GALAXY Alpha also includes innovative and popular features such as Ultra-Power Saving Mode, S Health, Finger Print Scanner, Private Mode and connectivity with the latest Samsung Gear Fit and Gear 2 wearables.

The GALAXY Alpha is available in four colours: Charcoal Black, Dazzling White, Frosted Gold and Sleek Silver and will retail at RM1,899. To celebrate the launch today was a special promotion for the first 100 consumers to purchase the GALAXY Alpha from Samsung Experience Stores located at The Gardens, Kuala Lumpur and Gurney Paragon, Penang as well as Maxis Centre, KLCC. With the purchase of the GALAXY Alpha, these top 100 consumers will receive the Samsung Gear 2 worth RM899 for free. A beeline formed early in the morning for the GALAXY Alpha at the Samsung Experience Store located at The Gardens, Kuala Lumpur and the first 100 GALAXY Alpha phones were snapped up within hours.


(From left to right: Lawrence Wong, Alia Bastamam, Wilson Wee, Managing Director of Welfon Telecommunications Sdn Bhd, Lee Dong Yong, President of Samsung Malaysia Electronics, Karena Teo, Wak Doyok with a few models during the launch gambit. )
The GALAXY Alpha comes pre-loaded with the GALAXY Life app to bring consumers exclusive deals and promotions. One exciting deal specially designed for GALAXY Alpha owners is the complimentary 2 days 1 night stay at the Deluxe Safari Tent at Caravan Serai worth RM470. This special deal is brought to you by Caravan Serai Malaysia. Redemption period starts from today till 30 December 2014 and only 200 places are available for this fantastic stay. So, hurry up and be one of the proud owners of the revolutionary GALAXY Alpha!

Follow Samsung Mobile Malaysia’s Facebook page at https://www.facebook.com/samsungmobilemalaysia for a look at the series of exclusive photographs shot with the GALAXY Alpha that showcases the beauty of the Alpha and how it fits in with different personalities’ looks and style. Check out Samsung’s α-listers personal social media space for more updates on their experience with the Samsung GALAXY Alpha.

 

 

Samsung GALAXY Alpha Product Specifications

 

Network LTE (300/50Mbps)
Display 4.7” HD Super AMOLED (1280 x 720)
AP Octa Core (Quad 1.8GHz + Quad 1.3GHz)
OS Android 4.4.4 (KitKat)
Camera 12MP (rear) + 2.1MP (front)
Camera Features Beauty Face, Dual Camera, HDR (High Dynamic Range),

Panorama, Selective Focus, Shot & More, Virtual Tour

Video UHD 4K (3840 x 2160) @30fps

Video Codec : H.263, H.264(AVC), MPEG4, VC-1,

Sorenson Spark, MP43, WMV7, WMV8, VP8

Video Format : MP4, M4V, 3GP, 3G2, WMV, ASF, AVI, FLV,

MKV, WEBM

Audio Audio Codec : MP3, AMR-NB, AMR-WB, AAC, AAC+, eAAC+,

WMA, Vorbis, FLAC

Audio Format : MP3, M4A, 3GA, AAC, OGG, OGA, WAV, WMA,

AMR, AWB, FLAC, MID, MIDI, XMF, MXMF,

IMY, RTTTL, RTX, OTA

Additional Features Ultra Power Saving Mode

Download Booster

Quick Connect

Private Mode

Google Mobile Service Chrome, Drive, Photos, Gmail, Google, Google+, Google Settings, Hangouts, Maps, Play Books, Play Newsstand, Play Movie & TV, Play Music, Play Store, Voice Search, YouTube
Connectivity WiFi: 802.11 a/b/g/n/ac VHT80, MIMO

Bluetooth®: 4.0

USB: USB 2.0

NFC

Sensor Accelerometer, Gyro Sensor, Geomagnetic Sensor, Hall Sensor, Light Sensor, Proximity Sensor ,Gesture Sensor, Fingerprint Sensor, HR Sensor
Memory RAM : 2GB

Internal Memory : 32GB

No micro SD Slot

Dimension 132.4 x 65.5 x 6.7 mm, 115g
Battery 1,860 mAh

 

For more detailed device information and multimedia content, please visit http://www.samsung.com/my/.

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