Hyundai Sonata 2015 Launched in Malaysia
After the world premiere of the all-new seventh generation Sonata by Hyundai Motor Company in Korea earlier this year, the class-leading global D-segment sedan made its presence felt in Kuala Lumpur with a much anticipated launch at The Grand Hyatt Kuala Lumpur.
The all-new Hyundai Sonata is priced from RM138,888 (excluding roadtax and insurance premium).
Three years in the making, the all-new seventh generation Sonata is the accomplishment of an aesthetic philosophy (Inner Force), evolved design language (Fluidic Sculpture 2.0) and Human-Machine Interface technology – Hyundai’s user experience philosophy that emphasizes on the creation of a safer, simpler and more intuitive driver space – that empowers its driver in both heart and mind. The all-new Sonata project began with the aim of developing a world-class premium large family D-segment sedan through innovation in fundamental areas, while maintaining the model’s proud heritage.
“A lot of thought by Hyundai Motors’ engineers and designers have gone into producing the all-new Sonata – from tuning every sound generated by the car to match the most pleasant frequency for human ears and reconfiguring the steering wheel by 1cm to maximise the driving experience. This is in line with our aim of offering our customers a Modern Premium experience, or values that go beyond aspects such as pricing or cost,” said Mr. Lau Yit Mun, Managing Director of Hyundai-Sime Darby Motors Sdn. Bhd.
Inspiring driver confidence was an important goal for the all-new Sonata: key improvements in the all-new Sonata can be categorized into four areas – Strength, Stability, Simplicity and Detail.
Strength. The car’s newly designed underpinnings contribute to an improvement in suspension performance and a greater structural rigidity over the previous generation model, resulting in 41% greater torsional strength and 35% greater bending strength than the outgoing model. 51% of the all-new Sonata’s body is made of an Advanced high strength steel (AHSS), which is twice as strong as an ordinary steel plate. The all-new Sonata has been validated in extremely demanding environments, including Germany’s Nürburgring Nordschleife racing circuit, using tests such as Hyundai’s proprietary ‘accelerated durability tests’ which simulate up to 180,000 km of severe driving in a matter of weeks.
Stability. The all-new Sonata is always stable – suspension is enhanced with the front benefiting from enhanced responsiveness, angle and stability in steering and the rear from enhanced stability during high speed driving and turning. The design of the engine room improves aerodynamic performance, with a custom flat underbody normally only found in sports performance cars. As a result, the new Sonata is able to achieve a class leading aerodynamic coefficient of cd 0.27, the highest in the D-segment category.
Detail. The steering wheel offers the most ideal wheel shape, carefully designed to provide maximum comfort for every driving style. Switches are designated to be reached by thumbs, without letting go of the wheel. Lumbar support bolsters support the back in 4 ways (In & Out, Up & Down), ideal for long-distance travel. Hyundai engineers also created the Silent Door Sound, by tuning the sound of opening and closing doors and windows.
Simplicity. The design of the all-new Sonata benefits from the refinement of the Fluidic Sculpture design language to 2.0 – offering sleeker aesthetics and a “Premium Touch” tactile presence. Inside the cabin, the interior layout has been redesigned into a horizontal T for added visual spaciousness and refinement. The instrument cluster has also been simplified by clustering display signs with similar roles together. The boot now benefits from a Smart Trunk system – stand near the boot with the smart key for 3 seconds and the lid opens automatically.
The new model is 35 millimeters longer – which contributes to longer rear passenger leg rooms – and 30 millimeters wider than the previous generation Sonata, delivering a marginal increase in exterior size but substantial gains in internal volume. The large trunk space (462L) can fit up to 4 golf bags and 4 Boston bags. The all-new Hyundai Sonata was also recently named the best-in-class winner of the Midsize Sedan Challenge, conducted by experts from Cars.com, USA Today, MotorWeek and a family in the market for a new midsize sedan (http://www.hyundaiglobalnews.com/ prCenter/news/newsView.do?dID=3712).
Uncompromised levels of convenience features are fitted to the all-new Sonata, providing it with the type of luxury, safety and technology equipment typically associated with cars from a segment above. A variety of premium features such as a panorama sunroof and up to six airbags emphasize Hyundai Motor’s commitment to delivering value beyond expectations. A first-in-class Audio Visual Navigator entertainment hub, available in the Elegance and Executive variants are powered by an Android 4.4.2 operating system that can be accessed via the touchscreen display panel fitted to the all-new Sonata. The all-new Sonata is available in six exterior colours: Ice White, Platinum Silver, Polished Metal, Remington Red, Dark Horse and Phantom Black.
The first hand owner will benefit from 8 years/300,000km warranty program. The first 5 years is manufacturer warranty and the last 3 years will cover the powertrain (Engine and Gearbox). Buyers will also be enrolled into a 2 year free membership for The Leader, a proprietary concierge service exclusive to owners of premium Hyundai models. The Leader members can enjoy VIP privileges such as access to the Plaza Premium Lounge at selected major airports in Malaysia and a complimentary chauffeur driven ride to or from KLIA, KLIA2 or Subang Skypark (see fact sheet for full details and terms and conditions of The Leader concierge service).
Through seven generations and three phases of evolution the most advanced Sonata made by Hyundai Motor has emerged. Experience beauty and power perfected and refined over time at your nearest Hyundai Motor showroom today.
The all-new Hyundai Sonata is available from 15th December at Hyundai showrooms nationwide in 3 variants – Elegance B, Elegance and Executive priced from RM138,888 (excluding roadtax and insurance premium).