McDonald’s Malaysia Sets New Malaysia Book of Records
Are you a big fan of McDonald’s? Do you often use the McDonald’s Drive-Thru? McDonald’s Malaysia Set New Malaysia Book of Records on 27 April for the highest vehicle count accessing McDonald’s Drive-Thru restaurants over the course of 24 hours, with a total of 164,235 vehicles. This led the company to be officially recognised by the Malaysia Book of Records for achieving the “Largest Participation for a Drive-Thru Challenge in 24 Hours”.
We attended the event on 29 April at McDonald’s Kota Damansara to celebrate the Drive-Thru Weekend Challenge that was carried out the weekend right before that (from 26-28 April). McDonald’s Malaysia had previously held the record for most vehicles participating in a Drive-Thru Challenge in August 2008, where 18,677 vehicles drove up to 53 McDonald’s restaurants nationwide from 12pm to 3pm. A year prior, the record was 7,186 vehicles passing through 49 McDonald’s Drive-Thru restaurants between 12pm to 2pm.
McDonald’s Malaysia is placing greater focus in its Drive-Thru business across the country in response to changing trends among customers who are increasingly seeking convenience, as well as fast and friendly service to complement their on-the-go lifestyles.
A recent study revealed that McDonald’s Drive-Thru meets consumers’ expectations in providing convenience during mealtimes. The greatest motivating factors that are driving consumers to use Drive-Thru services are that they are hassle-free and efficient.
The report adds that the advantages of Drive-Thru are not only limited to functional benefits, but it also provides emotional benefits to consumers. Apart from providing convenience, consumers also have the peace of mind and assurance that they are not running out of time during a meal.
To be honest, we are one of many Malaysians who use the McDonald’s Drive-Thru. We find McDonald’s Malaysia Drive Thru is one of the most efficient ‘drive-thru’ outlets in Malaysia. The waiting time is lesser than others and you can’t argue they have good selections on their food. Our boys love the Chicken McNuggets andHappy Meals and the toys and we love the McBreakfast.
According to McDonald’s Malaysia Managing Director and Local Operating Partner Azmir Jaafar, the company is targeting to open 20 new McDonald’s Drive-Thru restaurants this year. This will complement the existing 167 Drive-Thru restaurants already in operations today.
“The Drive-Thru segment of our business has seen significant growth since the opening of our first Drive-Thru restaurant at McDonald’s Titiwangsa in 1988. And since then, the Drive-Thru segment has no doubt become an important key driver for the company, as Drive-Thru window sales contribute close to 50% of total sales for all 167 McDonald’s Drive-Thru restaurants. On top of that, we are seeing an average of 10 percent year-on-year growth in our Drive-Thru sales for 1Q 2019,” said Azmir.
“We would like to thank Malaysians for being good sports and making this Drive-Thru Weekend a success. It was great to see the immense response for this challenge, especially seeing families coming to McDonald’s Drive-Thru restaurants nationwide to participate,” said Azmir.
“We have seen 15 years of success of the McDonald’s Drive-Thru VIP loyalty programme, and we promise greater consumer activation in the future as we continue to improve our operational efficiency. We are committed to maintaining our market leadership today and confident that we will meet growing consumer needs for a wide variety of great tasting and quality food during any time of the day just by driving-thru McDonald’s,” said Azmir.
The Drive-Thru Weekend underscores McDonald’s capability to manage this fast-expanding business segment. Furthermore, McDonald’s expects a 10 to 15 percent increase in vehicle count at McDonald’s Drive-Thru restaurants moving forward as this segment continues to grow at an accelerated pace over the next few years.
We can’t wait to see a new McDonald’s outlet with Drive-Thru near our house. Like we mentioned earlier, our boys love McDonald’s and it is good to have an outlet nearby. It is very convenient for working people to grab their breakfast while on their way to their office. We don’t mind visiting a McDonald’s Drive-Thru for a tea break or a meal as the service provided at a McDonald’s Drive Thru is consistently fast and efficient. Not forgetting, they are keeping the food warm and fresh. This is why McDonald’s Drive Thru is many steps ahead compare with their competitors.