Shake Shack Plans To Open in Malaysia
For Shake Shack lovers, good news! Shake Shack Inc. (“Shake Shack” or the “Company”) (NYSE: SHAK) and licensee SPC Group expand their partnership, announcing their plan to open 10 Shacks in Malaysia by 2031.
“We continue to be blown away by the enthusiasm of our fans throughout the world and are thrilled to announce our further development in Southeast Asia,” says Michael Kark, Chief Global Licensing Officer of Shake Shack. “This represents our sixth country in Asia, and together with the SPC Group, we expect to have more than 45 Shake Shacks across Korea, Singapore, and Malaysia by 2031.”
The new agreement increases the total number of contracted Shake Shacks with SPC Group to 45 by 2031. SPC Group is a leading global food company based in South Korea with 30 brands and over 7,000 stores worldwide.
“SPC Group and Shake Shack have established a successful long-time partnership, bringing 28 Shacks to Korea and Singapore over the past five years,” says HeeSoo Hur, Vice President of SPC Group Korea, who has worked with Shake Shack since 2016. “We are eager to deepen the relationship, bringing the brand mission to Stand for Something Good to Malaysia.”
I tried Shake Shack in Singapore a few years ago in one of my media trips. To be honest, the burgers are pretty impressive but they are not over the moon. Shack Shack offers bacon and beer in other countries and probably they will revamped their menu for HALAL certificate in Malaysia. We have to wait and see for that.
About Shake Shack
Shake Shack is a modern day “roadside” burger stand known for its 100% all-natural Angus beef burgers, chicken sandwiches and flat-top Vienna beef dogs (no hormones or antibiotics – ever), spun-fresh frozen custard, crinkle cut fries, craft beer and wine and more. With its fresh, simple, high-quality food at a great value, Shake Shack is a fun and lively community gathering place with widespread appeal. Shake Shack’s mission is to Stand for Something Good®, from its premium ingredients and caring hiring practices to its inspiring designs and deep community investment. Since the original Shack opened in 2004 in NYC’s Madison Square Park, the company has expanded to more than 350 locations in 30 U.S. States and the District of Columbia, including more than 120 international locations including London, Hong Kong, Shanghai, Singapore, Philippines, Mexico, Istanbul, Dubai, Tokyo, Seoul and more.
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