January 31, 2023

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KFC Thailand is launching fried chicken incense sticks for Chinese New Year

2 min read

KFC Thailand is launching fried chicken incense sticks for Chinese New Year

You read it right! KFC Thailand is launching fried chicken incense sticks for Chinese New Year. When it comes to creativity, you must give credits to the Thais but why fried chicken incense sticks?

KFC Thailand will celebrate Chinese New Year with ‘Fried Chicken Scent Incense, Colonel’s Recipe’. This means you can smell KFC’s 11 herbs and spices when you burn the fried chicken incense.

Each KFC modern incense box comes with 11 incense sticks and it is to pay homage for Chinese customs and this is out of the world.

“Pak Wansiri” CCO of Wunderman Thompson Thailand tells Marketing Oops! that this idea arises from the fact that to pay homage to the gods every year, incense sticks must be lit with sacred objects But what can we do to bring the brand into the culture to capture people’s attention through an important Seasoning like Chinese New Year? It must create a meaning in the style of KFC, which must be extraordinary and excite the Colonel’s fans as well.

In addition, another very difficult Is to make the texture of the incense come out like fried chicken. Which must be coated with 3 layers and crumbled to look like a real chicken. Most importantly, everything is handmade, with creations that make this incense organic to make “Fried Chicken Smell Incense, Colonel’s Formula ” Realistic, both the smell of the chicken and the appearance. It’s a job that’s very intentional.

Source: https://www.marketingoops.com/campaigns/local-campaigns/kfc-chiness-day/

Imagine burning incense that smells like KFC fried chicken and it will definitely upsets the ancestors as can smell but cannot eat, haiyah.

I am speechless with this fried chicken incense sticks, not sure whether it is culturally appropriate but it is good for novelty or souvenir. I give KFC Thailand 10/10 for the guts and creativity to create this!

KFC Thailand is launching fried chicken incense sticks for Chinese New Year and let me see whether I can get this in Thailand.

Photos: https://www.instagram.com/kfcthailand/

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